Sustainability
Our Impact Strategy
At Canned Wine Co., we are committed to integrating sustainability into every fibre of our business. We recognise the responsibility businesses have to create a positive impact and the need to communicate our progress transparently. We want to be humble about our imperfections and continuously learn and share our insights along our sustainability journey.
Our commitments
Since our early beginnings in 2019, Canned Wine Co. has tried to build sustainable habits and disrupt traditional thinking using a holistic approach that considers the multi-faceted and intertwined intricacies of sustainability.
People
Culture – Diversity – Community – Customers
People are integral to fulfilling our purpose and achieving our sustainability ambitions. As a small business, our largest sphere of influence and ability to create positive impact is with people – our team, suppliers (see more in Place), customers, partners, and wider community.
In line with our purpose, we aim to elevate thoughtful connections between people, planet, and place, through wine. At Canned Wine Co., we want to be conversation starters and be an accessible entry point into discussions – whether that is about female empowerment within our team, the nuances of organic wines with industry peers, or introducing new grape varieties to our customer
Planet
Climate Action – Resource Efficiency
There is no time to waste on climate action – overwhelming scientific evidence published by the Intergovernmental Panel on Climate Change (IPCC) and a continuous stream of temperature records around the globe showcase that climate change is happening and accelerating. The wine industry itself is at risk from climate change. Viticulture thrives in specific climatic niches and even small changes in temperature and precipitation levels can affect the style, quality and quantity of wine produced. All our winemakers have shared with us the climate change impacts they already
Place
Responsible Sourcing – Traceability
At Canned Wine Co., it is important to us to build long-term relationships with our suppliers and clearly understand the impact our supply chain has on a place and its people. While a lot of our focus is on our wine, we know that every raw material comes from a place and we have a responsibility to establish the traceability of our inputs beyond wine, especially for packaging.
Every place is unique – climate change impacts and what constitutes sustainable land management is site- and climate-specific. We acknowledge that best practices in one region do not always transfer to other regions and the year-on-year seasonal changes that can influence what sustainability looks like for different growers. This is particularly important when appraising organic practices.
Governance
Inclusive Decision Making – Sustainability Engagement – Accountability
Our governance structures underpin how responsibly and ethically we run our business with benefits for all stakeholders. We require robust decision-making and reporting structures, processes, and policies to ensure responsible and kind business practices are upheld, especially as we grow the company and our impact.
Butterfly Mark
Positive Luxury works with luxury brands to redefine business models for a sustainable future through an ESG+ assessment, risk and opportunity mapping, transition strategy and Butterfly Mark certification, supported with communication tools and coaching.
We achieved a score of 70% overall in the ESG+ assessment, 40% above the certification standard. The award sees Canned Wine Co. join other luxury brands like Bamford, Belvedere, The Macallan, Needle & Thread, and Garrard.
The breakdown
Environment | 59% total score
Social | 59% total score
Governance | 88% total score
Innovation | 89% total score
Downloads
We have created our Sustainability Roadmap to outline our approach to sustainability, review our progress so far and show the goals we are working towards. We still have a tremendous amount of work ahead of us, specifically on creating quantifiable targets with deadlines for all our goals. This roadmap is based on continuous improvement and learning, mistakes, and a blend of little wins and big actions.
Sustainable Sips
Welcome to our Sustainable Sips series, where we aim to champion a new level of transparency around what it means to grow sustainably as a start-up. We’ll open the conversation about challenges and nuances we face in trying to build a sustainable brand and highlight small and big wins on our sustainability journey.
- Read more: Chapter 13 – What can this harvest tell us about the reality of increasing climate extremes?
Chapter 13 – What can this harvest tell us about the reality of increasing climate extremes?
It’s the end of harvest time for the Northern Hemisphere, the fruits of the 2024 vintage now processed and safely resting in the winery. While…
- Read more: Chapter 12 – Learning from Pukka Herbs
Chapter 12 – Learning from Pukka Herbs
At Canned Wine Co., we are always striving to learn from others and be inspired by the creativity, commitment and leadership shown by other brands…
- Read more: Chapter 11 – The sustainability of sales travel
Chapter 11 – The sustainability of sales travel
At Canned Wine Co., we are fortunate as a company to have our head office based in central Bath. Not only a benefit due to…
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