The Copper Crew at The Assembly Rooms: The Unofficial Wine Of The Fringe

The Copper Crew and our Canned Wine Co. Sparkling Chardonnay are the exclusive wine serve across the Assembly Rooms venue bars. We're proud to be their 2025 unofficial wine of The Fringe!

A Great Glass Of Wine

The Assembly Rooms are one of Edinburgh’s largest and most impressive multi-purpose event spaces. From dinners and conferences to performances and exhibitions, there’s a plethora of activity throughout the year – and few events leave as big a splash as the Edinburgh Fringe.

We’re delighted to work alongside The Assembly Rooms as their exclusive wine option across all the venue bars. Fruit-forward, crowd-pleasing still wines from our organic Italian brand The Copper Crew are complemented by our Blanc de Blancs sparkling wine from our flagship Canned Wine Co. range. Quick, easy to serve and with no sacrifice on quality, guests at The Assembly Rooms can be confident they’ll get great wine that’s fresh every time.

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A complete line up for every wine fan at 2025’s Edinburgh Fringe Festival.

We chose The Copper Crew for a wine we could serve quickly and swiftly, but at a higher standard. We can serve a good measure at a competitive price. For some the can is a new format, but once they’ve tried it, they come back for more. It’s a win-win for everybody.
Tom Borley, Bar Supervisor
THE ASSEMBLY ROOMS

Support That Delivers

Canned wines have proven to be a perfect fit for venue entertainment time and time again. No-one does quality better than Canned Wine Group, so for leading historic venues like The Assembly Rooms the choice is clear. Our organic Italian brand, The Copper Crew, delivers on price point as well as quality, driving repeat purchases and punching above customer expectations.

We also helped drive sales across venue bars with menu point of sale, branded t-shirts for the team, and our sampling bar, bringing the visibility of wine to the forefront of the thirsty, queueing public.

The operational ease of single serve is a hit for the team at The Assembly Rooms. Worry-free thanks to the wine’s quality, service becomes streamlined and efficient, while keeping busy. The ultimate result? Boosted purchases and more revenue, as well as a memorable experience for guests.

Our team has also been doing sampling during an activation, improving knowledge with staff and driving sales with customers. Wine is, after all, a people business and we thrive in face-to-face support.

Cheers to a great glass of wine at The Fringe!

It’s really exciting to be with Assembly Rooms at the Edinburgh Fringe Festival. There’s a great atmosphere and a lovely buzz in the city! The Copper Crew wines gives the venue an efficient serve, without compromising on the quality.
Abi Chell, Key Account Manager – Entertainment